Conversational Marketing
As you can tell by the name already, it explains a lot as soon as you read it – but if you’re wondering how it actually works, and where it fits in and why it’s so essential in 2021, Go forth and keep reading! Conversational marketing is a dialogue-driven, customer-centric approach to marketing. It has […]
A FAIL FOR MAN U… BUT NOT FOR U!
EXTRA EXTRA… Read All about It! Something completely bizarre is happening at the moment, in a turnabout of events “the little people” are taking a stand and sticking it to the man! Usually we are all for the underdog, HOWEVER in this case, they have hit him where it hurts, and we don’t think they […]
The Importance of typography in Marketing
Typography is essential in advertising because it tells the consumer what they’re reading and why it’s important to them. Typography influences how readers process information and the most successful typography also engages the consumer. Content Marketing has become a necessity in any and every company’s digital marketing strategy, given its ability to generate leads and […]
The Importance of colour in marketing
A digital marketing world in colour – colours are compelling. They can impact our feelings and even how we behave. One could say that their effect is universal. However, to each their own, and every individual’s perception of colour is mainly subjective and how the consumer will react to particular hues is dependent on their […]
Video Marketing
One of the changes that marketers have seen in recent years is the shift from PC users to mobile devices, and NOW with the new iOS 14 update, Marketing to Iphone users is going to get messy! Retargeting consumers with this update is going to be very tricky (if you aren’t sure what retargeting is […]
Linkedin Live and It’s benefits
LinkedIn Live, you could compare it to that of Facebook or Instagram Live. This Livestreaming platform allows its users to broadcast a live video to their network and followers. Your video will go directly to your page in real-time, and people are able to interact with you directly. You may use it on your own […]
RETURN ON MARKETING INVESTMENT (ROMI)
Working out your ROMI using the formula helps you to measure the return on your investments in marketing. This is quite an important part of any marketing strategy as you need to know your ROMI to enable you to enhance your business. HOLD ON – What Exactly Is ROMI? ROMI stands for Return on Marketing […]
Cannect’s steps to shape your marketing strategy
WOW, well this is a crazy time we are living in!! Hopefully, your business has been able to adapt to the changes that have affected us all during this pandemic without loss, and maybe, you might even have been able to create a new way of working digitally to your advantage. Right now is the […]