14 Oct CONTENT MARKETING IS KING
BE RELEVANT with content marketing by cannect digital!
We use Content marketing to attract and develop a specific target audience for you with the ultimate goal of creating customer engagement. By using content marketing, you are striving to enhance your customer’s behaviour toward your company in a positive manner, and gain their trust and following.
You see, your customers are media savvy. With today’s technology, they can simply “SKIP AD” or just keep on scrolling if they don’t wish to learn about what it is that you are offering. They are so adept at surfing the web, that they can even tune out website banners completely.
NOW WHAT?? Well, this is where Content marketing comes in.
What is it? Let us explain…
Content Marketing is a marketing process that acknowledges the fact that most consumers are capable of drowning out the “noise” of marketing efforts – it’s called “selective hearing or seeing”.
So as digital marketers, we have developed a technique that involves creating unique, relevant content that solves the little problem your customers are experiencing and offers them something they will find useful and valuable.
It’s an art, and it’s something that takes time and consistency to become good at, communicating with your potential customers without actually directly selling to them. Confusing right!!
Simply put, instead of the hard sale of your services and products (NOBODY enjoys that!), we are giving information to your prospective customers that rather teaches them something instead, or solves a problem they might be having, and if done well, you will be marketing to your customer without interrupting their lives… the ultimate reward? THEIR BUSINESS!
Content marketing is used to attract and develop a specific target audience with the ultimate goal of creating true customer engagement. By using content marketing, you should be striving to change and enhance your customer’s behaviour toward your company in a positive manner. If you consistently deliver valuable information to your customers you will be able to gain their trust and following.
Why Content marketing?
- To enhance your social media strategy.
- SEO best practices! Search engine ranking and results. Search engines like Google reward businesses that publish unique, quality content.
- Create content which drives inbound traffic and leads.
- Be seen as a leader in your industry.
Types of Content marketing.
- Blog posts – Linked to your website
- Email newsletters
- Photos: Instagram
- Social media (Facebook, Instagram, Twitter, TikTok)
- YouTube Videos
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