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Omnichannel Marketing
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3 Ways Omnichannel Marketing Boosts Effectiveness

Omnichannel marketing refers to a shift from the traditional multichannel marketing approach. Multichannel marketing involves different channels like social, mobile, direct mail and physical location, all working separately and independently with its own strategy and goals. The lack of integration from the multichannel approach can create a confusing and impersonal experience for the customer. Omnichannel

Google Adwords agency
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How Google Ad Spend is Wasted on a Poorly Designed Website

Google AdWords can be a steady and scalable source of leads for your business. On the flipside, using this platform incorrectly can be a fast way to burn up your cash. One way of wasting your Google Ad spend is on a poorly designed website. Google Ads can increase visitors to your website, but a

SEO, Websites and Google
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SEO, Websites, and Google, What’s The Big Deal?

SEO, Websites, and Google, What’s The Big Deal? The Journey To The First Page of Google   Search Engine Optimisation (SEO) is considered a “new age” marketing technique. In today’s world of increasing rivalry and competition, the fight for a website’s online visibility is at its peak. Brands are continuously engaging in their best digital

Google Ads & Facebook Ads
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Google Ads and Facebook Ads are a match made in Heaven.

Google Ads and Facebook Ads are a match made in Heaven.   As Valentine’s Day draws nearer, you probably find yourself in one of two camps. Either you’re delivering a dozen roses to the person of your dreams, or you’re binge-watching Netflix with a two-liter ice cream tub and only one spoon. Nothing is wrong

Logo Design
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The Importance Of A Logo

The Importance Of A Logo   A logo design is a business’s identity it displays their uniqueness in perhaps a saturated market. A logo’s job is to portray a professional image of the business. If a logo is well designed and attention-grabbing, it will impress the market, increase company sales and make the company stand

Email Marketing
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How to get more people to open your emails

How to get more people to open your emails.   Are you getting too few emails? I can tell you that the answer is no. So as a marketer or business owner you need to figure out which emails fall into the category of those that are opened and not into the junk or spam

Linkedin Leads
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7 Ways LinkedIn Generates Leads

7 ways LinkedIn generates leads If LinkedIn were a child, it would be the middle child, starved of attention due to its more flashy social media siblings like Facebook, Instagram, and Twitter. But since Microsoft announced its acquisition of LinkedIn, for $26.2 billion, people have taken notice. LinkedIn is now one of the best lead

Paid Vs organic search
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Paid vs Organic Search

Search Engine Optimisation Vs Google Ads If your website is not featured on the First Page of Google your business will likely not be found. Very few people visit the second or third page. You urgently need to consider how optimised your website is.   Search Engine Optimisation Some businesses choose not to utilise Google

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