METAVERSE - There is huge advertising space here if you aren’t using it, are you even real? AI and the Metaverse The Metaverse presents an entirely new space for advertisers and marketers to be able to reach their audience. Businesses need to begin considering how the Metaverse...
Algorithms are everything - Everything is algorithm-driven! We can see them at work all over the globe. We know that they’re shaping outcomes all around us. The thing is though, most of us have no idea what they are — or even, how we’re being influenced...
What are Instagram Reels? A fun, innovative, creative way to create and discover short, entertaining videos on Instagram, Reels invites you to create videos (called reels) to share with your network and followers, or anyone in fact, that is on Instagram. Record and edit 15 or...
As you may be aware, the new Protection of Personal Information Act (POPIA) comes into full effect from Thursday, 1 July 2021. Well, here is something you might not know - South Africa’s POPIA rules have been updated ahead of the July deadline and have now...
I know we have briefly touched on this topic, but it really is such a HOT topic at the moment, we thought we would delve a little deeper and explain a bit more what this all means to individuals who use Facebook as their advertising...
As you can tell by the name already, it explains a lot as soon as you read it - but if you're wondering how it actually works, and where it fits in and why it's so essential in 2021, Go forth and keep reading! Conversational marketing...
EXTRA EXTRA… Read All about It! Something completely bizarre is happening at the moment, in a turnabout of events “the little people” are taking a stand and sticking it to the man! Usually we are all for the underdog, HOWEVER in this case, they have hit...
Typography is essential in advertising because it tells the consumer what they're reading and why it's important to them. Typography influences how readers process information and the most successful typography also engages the consumer. Content Marketing has become a necessity in any and every company's digital...
A digital marketing world in colour - colours are compelling. They can impact our feelings and even how we behave. One could say that their effect is universal. However, to each their own, and every individual's perception of colour is mainly subjective and how the...
One of the changes that marketers have seen in recent years is the shift from PC users to mobile devices, and NOW with the new iOS 14 update, Marketing to Iphone users is going to get messy! Retargeting consumers with this update is going to...
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