05 Aug Benefits of working with a Google Partner Agency
It Benefits you by working with a Google Partner Agency
In order to get the most out of your Google Ad strategy, it is in your best interest to work with an agency, that is a Google Partner. We will be able to deliver a better campaign that stretches every Rand of your budget. Lucky for you… cannect digital IS THAT AGENCY; we are proud Google Partners and well on our way to achieving Google Premium Partner (watch this space)
What is a Google Partner You Might Ask?
Good question! When the time is right, and you have decided to check out some digital marketing agencies, many of us share their various certifications that validate the work that we do, and the one thing you want to look closer at is a Google Partner badge which will indicate that the agency is a certified Google Partner.
Hmmm What Exactly Does It Mean To Be A “Google Partner”
Firstly, you will need to know a little about Google Ads which is a Google platform that we use for pay-per-click (PPC) adverts, which are paid advertisements that will appear in Google search engine results. This is exactly what your business needs for drawing in new leads and conversions.
When a company is a GURU in Google Ads, this is when they’re able to become a Google Partner.
When you set out your digital marketing parameters for your ad strategy, it’s vital that you work with an agency that is best for your business. You want to see results with your campaigns. When you partner with a digital marketing agency that is a Google Partner, you will get the best of the best.
Being a Google Partner means you have passed Google Ads product certification exams and that you continue to stay up to date with the latest product information. We are required to train and pass the Google Ads product certification exams. This verifies that a digital marketing company has the knowledge required to provide its clients with the best Google Ads service.
Why you should choose a Google Partner agency.
We stay up to date with the latest Pay Per Click information.
The world is constantly evolving and this is especially true for digital marketing. To be successful, you need to stay on top of these changes. You should be using the latest methods to get the most out of your campaigns.
We are up to date on all the latest changes. It is a requirement of Google that their Partners constantly learn the changes. To ensure this, we are required to take recertification exams to prove that we are well versed in the latest changes.
Google also helps these partner companies by providing them with training, so you should have peace of mind that the information we give you is actually coming directly from the source.
It’s important to note that If a company does not continually update their training, they won’t be a Google Partner anymore.
We practice what we preach.
A key trait to look for in a company is that they practice what they preach. It’s a sign of integrity, which goes a long way. If an agency is going to sell you on the great features of something like Paid Google Ads and Search Engine Optimisation (SEO), then this should be something that you expect to see implemented in their digital marketing strategies.
In order to come up with new and innovative ways to improve clients’ campaigns, Google requires these companies to practice and incorporate new methods to keep up with the changes.
Bonus, we can help you quicker than others and have more access than others that aren’t Google Partners.
As with anything in life, there may be times where issues come up; for example, Your ad could be attacked by malware, which stops your campaign from running, or any number of issues can occur that could have a negative impact on your campaign. Once we are a Premier Google Partner, we will have a dedicated Google agency team that we can contact, which can save you time and money.
With a Premier Google Partner, you have access to certain beta features before others. Meaning integration of these beta features into your PPC campaign will help you get a leg up on the competition.
We work directly with Google.
The most awesome thing about a Google Partner is that we work directly with Google; your Google Ads are operated through Google’s platform.
As an individual, It is difficult for your business to build a direct connection with Google, so if you run into issues or need any help, it can be rather challenging to get in touch with someone from Google, but with us being in constant communication with them we have a direct line, which means, so do you! All you need to do is chat to us about optimising your account or relevant insights; if you have any issues or concerns, that’s what we are here for.