What is SEO and why is it so vital?
SEO means Search Engine Optimisation! To keep it short and sweet, if your website is optimised well, this in turn optimises your visibility online. You will rank higher on search engine results pages (aka Google), which means that more people will see your website, and your website traffic increases, improving your chances to supply your […]
CLICK FRAUD – What The “CLICK” Is It!?
Also called pay-per-click fraud, this fraud is done to increase an ad hosting website’s revenue or exhaust an advertiser’s ad budget! These sneaky cybercriminals use click fraud to boost malicious websites higher in search rankings in order to make them look legitimate! According to Imperva’s 2022 ‘Bad Bot’ report they estimate that “27.7% of all […]