phone: 031 207 5320 | email:
Cannect Digital
By - cannect



It is said a picture is worth a thousand words, BUT if this is true, then a video is worth a million.  YouTube is pretty much the NEW TV, but to be honest, WAY better!

Almost EVERYONE now has access to a smartphone, tablet, laptop, or desktop device with an internet connection.

It costs considerably less to advertise on YouTube than on television, and you can decide with more precision who your advert is targeting, so you can go beyond demographics to find the people who matter most to your business. This is based on personal information on each viewer which is stored in YouTube analytics.



What is the BIGGEST search engine after Google? You might be surprised to know that it’s YouTube.  YouTube operates as one of Googles Subsidiaries; it was founded on February 14th, 2005.  What YouTube does is it allows users to upload, rate, share, view, add to playlists, comment on videos, report, and subscribe to other users.  It offers a wide variety of user-generated and corporate media videos.  Available content includes TV show clips, short films, documentaries, video clips, music videos, movie trailers, audio recordings, live streams, video blogging and educational videos.



The great thing about YouTube is it lets you decide on who is able to see your advertisement. You can narrow down your target audience by location and interests, which is ideal for the business who’s prime target is the individual consumer.

To start, you will need a Google Ad’s account to advertise on YouTube. Your video campaigns are set up on Google Ads, an advertising platform used by businesses running ads on Google and YouTube. Google Ads is the place where you will set up, run, and manage your YouTube ads.

Secondly, you will need to create a high-quality video that tells the story of your business. If you are authentic and have a real story, it will resonate with the people who see it, and they will feel connected to you in some way.  If you are making content that people want to watch, there will be no time limit. After so many years of being confined to 15 to 60-second adverts, brands are now letting loose, with the average duration of the top 10 Ads being 3 minutes. Why you may ask? Well, it is simple really, because when viewers choose to watch an advert, they’re ”CONTENT” to keep watching as long as the content remains interesting.

Thirdly, decide your budget, YouTube videos are designed to fit any budget even if you are just getting started and want your video to reach local customers. YOU control your budget, and YOU control your payment method – and you’re free to adjust them whenever you want. You’ll have the option to set your account to bill automatically or manually, and you only pay if people choose to watch your ad, for example, when someone chooses to view your ad for at least 30 seconds or engages with your ad, like clicking on your call-to-action overlay.

YouTube offers a very targeted and cost-effective way to advertise your business, so advertising on a large scale is now no longer out of reach for smaller businesses.


Video advertisements on YouTube are one of the MOST important and effective marketing tools we have in this day and age. They utilise the power of moving images, music and stories to explode the viewers’ senses and spark an emotion inside them to increase user engagement and brand awareness and to encourage them, that they NEED to take action, and to do it immediately.

You are able to communicate directly with each customer, which means that you can advertise directly too.




According to, in order to see results, you need to use the ABCD’s of effective creative concepts,

A – Attract, draw attention from the start

B – Brand, integrate your brand authentically and meaningfully

C – Connect, connect with the viewer through emotion and storytelling

D – Direct, clearly state what you want the viewer to do


To see videos and read more about the above click on the link below.

The YouTube ads world is your Oyster.