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Cannect Digital
Omnichannel Marketing
By - cannect

3 Ways Omnichannel Marketing Boosts Effectiveness

Omnichannel marketing refers to a shift from the traditional multichannel marketing approach. Multichannel marketing involves different channels like social, mobile, direct mail and physical location, all working separately and independently with its own strategy and goals. The lack of integration from the multichannel approach can create a confusing and impersonal experience for the customer. Omnichannel