Paid vs Organic Search
Search Engine Optimisation Vs Google Ads
If your website is not featured on the First Page of Google your business will
likely not be found. Very few people visit the second or third page. You urgently need to consider how optimised your website is.
Search Engine Optimisation
Some businesses choose not to utilise Google Ads. This can be harmful if your website is not optimised. SEO or Search Engine Optimisation is a marketing technique which utilises quality content to ensure you are highly ranked & relevant on Google. This is extremely important for your website, but may take up to six months to become effective.
Organic traffic is considered to be the most valuable type of traffic for several reasons:
Google is guaranteed to direct the highest amount of traffic to your site as they are the most trusted source for people researching a purchase. Google is highly particular about rankings. If your site ranks in the top five results, you can be assured that your content is of high quality. Moving up the rankings can be quite tricky and often takes a great deal of time, but once you’re there, you will reap the benefits for a long time. Results on the first page receive 92% off all search traffic on Google. The main downside to organic searches is that it can take a fair amount of time to start generating traffic from organic searches. (If you’re looking for instant results, this is not the solution)
Before everyone was online, and SEO became the norm, becoming highly ranked on Google wasn’t difficult. In fact, the competition was virtually non-existent. There was really no need to try to play the system. But things have changed drastically in the last ten years. Now, every business has a website, most are at least vaguely familiar with SEO, and Google has cracked down on things like keyword stuffing and many other SEO methods that some marketers use to fool the system. Despite all of this it is still well worth it. Take the following facts into consideration:
B2B marketers say SEO has the most significant impact on lead generation. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. Big spenders are more likely to come from an organic search. Google has become so ingrained in our lives that the importance of search engine optimisation and organic traffic is unlikely to slow down.
Google Ads is a service offered by Google allowing companies to pay to appear as the top search result in a particular field. The ads fit seamlessly into the results to be less obtrusive. This is a far quicker way to ensure your website appears on the first page of Google. Higher Ranking = More Leads.
To illustrate just how competitive the industry has become Google states that Google Ads accounts for roughly 70% of their revenue — which also speaks wonders for its effectiveness. When done right, you can start getting targeted traffic to your landing pages much quicker than you would through an organic search.
Conclusion: Search Engine Optimisation vs Google Ads. Traditionally, marketers have avoided paid searches, but with Social Media Ads and tools, it’s becoming far more common for the two to work hand in han