What are the most important digital marketing trends we’ll likely see in 2023? Let’s take a look at 5 trends to look out for in 2023. This article will help you to keep your eye on the ball regarding the marketing trends you need to......

As the world becomes more and more digital, cybercrime is becoming an increasingly serious threat. With the rise of online shopping, social media, and other online activities, there is more personal and financial information online than ever before, making it easier for these nifty cybercriminals......

Attracting a loyal fan base is essential for any business looking to grow… THRIVE! Without a dedicated fan base, your business is missing out on loyal customers, and positive interaction which leads to positive word-of-mouth referrals which have the tendency for a knock-on effect and......

Let’s face it, customers (including ourselves) expect quick and efficient responses! RESPONSIVENESS is KEY! We are living in a time, where everything is immediate and fast-paced and customers expect instant gratification! If your business doesn’t respond to their enquiries, questions, complaints and reviews promptly, chances......

EXTRA EXTRA… Read All about It! Something completely bizarre is happening at the moment, in a turnabout of events “the little people” are taking a stand and sticking it to the man! Usually we are all for the underdog, HOWEVER in this case, they have......

Are you looking for a game-changing tactic to spice up your marketing action plan? Well, let us introduce you to the fabulous world of peer-to-peer (P2P) marketing. Grab a cup of coffee, and let’s chat about why this incredible strategy should be a non-negotiable in......

It Benefits you by working with a Google Partner Agency In order to get the most out of your Google Ad strategy, it is in your best interest to work with an agency, that is a Google Partner. We will be able to deliver a......

So, you’re a savvy business owner! (Go YOU!). Are you ready to give your sales a major boost? Crazy question, of course, you are! Let’s dish the dirt on the must-have review platforms that’ll skyrocket your sales in no time. Google Business Profile: The King......

Have you ever stared out in the deep blue sky and felt an ethereal sense of calm and peace, or looked at a big black SUV and imagined yourself driving it in your finest threads? Why is that? Colour Psychology– the art of understanding the......

WOW, well this is a crazy time we are living in!!  Hopefully, your business has been able to adapt to the changes that have affected us all during this pandemic without loss, and maybe, you might even have been able to create a new way......

Also called pay-per-click fraud, this fraud is done to increase an ad hosting website’s revenue or exhaust an advertiser’s ad budget! These sneaky cybercriminals use click fraud to boost malicious websites higher in search rankings in order to make them look legitimate! According to Imperva’s......

In the crazy-beautiful and competitive world of business and products and services and unique offerings, attracting new customers is important of course, BUT the kicker is retaining these existing customers, which is equally essential.  Customer loyalty is vital to the long-term success of any business,......

BE RELEVANT with content marketing by cannect digital! We use Content marketing to attract and develop a specific target audience for you with the ultimate goal of creating customer engagement. By using content marketing, you are striving to enhance your customer’s behaviour toward your company in a......

As you can tell by the name already, it explains a lot as soon as you read it – but if you’re wondering how it actually works, and where it fits in and why it’s so essential in 2021, Go forth and keep reading!  Conversational......

The digital age has revolutionised the way we live, almost everything that we engage in, is in some way digitally connected. But the rise in digital innovations has also brought about a hidden threat, cyber crime. As it stands, South Africa is ranked 8th in......

If you are interested in improving your customer experience and journey, look no further.With the resurgent wave after wave after wave of Covid19, it looks like the boost in online shopping is here to stay. Most businesses today have already produced a digital presence; it......

In the fast-paced world of business, it’s incredibly easy to get caught up in the everyday hustle and bustle and forget the small things that often make a huge impact on our customers and crew. One of those small things is saying “THANK YOU!” We......

DALL-E is another of OpenAi’s trail blazing innovations and it definitely has caught the digital world by storm. So who is DALL-E, and NO it definitely is not the robot that saved the world! Dall-E is a generative AI technology that enables users to create......

We have briefly touched on the importance of creating and maintaining your Google Business Profile listing, but now is where we take an in-depth look into the good, the bad and the ugly!  We briefly mentioned Google’s MAP PACK. Let’s get into that a little......

LinkedIn Live, you could compare it to that of Facebook or Instagram Live.  This Livestreaming platform allows its users to broadcast a live video to their network and followers.  Your video will go directly to your page in real-time, and people are able to interact......

As we navigate through 2024, we will once more bear witness to how email marketing continues to be a pivotal tool for businesses. With advancements in technology and changing consumer behaviours, understanding the latest trends and strategies is crucial for successful campaigns. Personalisation and Al......

Rise of Al in Marketing Artificial Intelligence (AI) has become a cornerstone in digital marketing. Its applications range from personalised customer experiences to predictive analytics. Al’s ability to learn and adapt makes it a powerful tool for marketers seeking to understand and anticipate consumer behaviour.......

As you may be aware, the new Protection of Personal Information Act (POPIA) comes into full effect from Thursday, 1 July 2021. Well, here is something you might not know – South Africa’s POPIA rules have been updated ahead of the July deadline and have......

Working out your ROMI using the formula helps you to measure the return on your investments in marketing. This is quite an important part of any marketing strategy as you need to know your ROMI to enable you to enhance your business. HOLD ON –......

“Email marketing is dead” said so many unknowingly, but here at cannect we love a good horror story so we are about to share with you the importance of having an email marketing strategy in place, and how to Frankenstein your email pipeline.  There is......

All of us at the cannect digital headquarters love WHATSAPP FOR BUSINESS! It has revolutionised the way businesses interact with their customers! It has successfully secured itself a predominant position in the digital landscape when it comes to communicating effortlessly, effectively and efficiently with your customers!......

A digital marketing world in colour – colours are compelling. They can impact our feelings and even how we behave. One could say that their effect is universal.  However, to each their own, and every individual’s perception of colour is mainly subjective and how the......

Typography is essential in advertising because it tells the consumer what they’re reading and why it’s important to them. Typography influences how readers process information and the most successful typography also engages the consumer. Content Marketing has become a necessity in any and every company’s......

What are Instagram Reels? A fun, innovative, creative way to create and discover short, entertaining videos on Instagram, Reels invites you to create videos (called reels) to share with your network and followers, or anyone in fact, that is on Instagram. Record and edit 15......

The internet has been raging over the new social platform that is Threads, with many industry experts claiming that Threads could be the new replacement for Twitter. Let’s take a deep dive into the viral platform that seems to have taken the digital world by......

One of the changes that marketers have seen in recent years is the shift from PC users to mobile devices, and NOW with the new iOS 14 update, Marketing to Iphone users is going to get messy! Retargeting consumers  with this update is going to......

SEO means Search Engine Optimisation! To keep it short and sweet, if your website is optimised well, this in turn optimises your visibility online. You will rank higher on search engine results pages (aka Google), which means that more people will see your website, and......

I know we have briefly touched on this topic, but it really is such a HOT topic at the moment, we thought we would delve a little deeper and explain a bit more what this all means to individuals who use Facebook as their advertising......

As a business owner, you likely understand the importance of engaging with your customers and understanding their needs and wants. But are you truly listening to what they have to say?  In today’s fast-paced digital world, it’s easier than ever for customers to share their......

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