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Google Ads & Facebook Ads
By - cannect

Google Ads and Facebook Ads are a match made in Heaven.

Google Ads and Facebook Ads are a match made in Heaven.

 

As Valentine’s Day draws nearer, you probably find yourself in one of two camps. Either you’re delivering a dozen roses to the person of your dreams, or you’re binge-watching Netflix with a two-liter ice cream tub and only one spoon. Nothing is wrong with either one, it’s just how things are, some people are getting attention while others are not.

 

It’s the same in the world of digital marketing. Every marketer has a platform which they prefer over all the others. Among all the viable social channels, Google and Facebook are the Big Fish. But if we live in the teenage girl fantasy of Team Google or Team Facebook and don’t allow the two platforms to work together, we can run the risk of creating sales funnels that haemorrhage possible leads. Google & Facebook are a match made in heaven. Here are several reasons why they are each essential to a holistic Ads strategy.

 

Maximize your brand reach & awareness

With Facebook Ads

Due to the sheer amount of reach, brand awareness type campaigns, bidding and placement options (Instagram), Facebook gives marketers an unmatched ability to drive brand awareness. In doing this, you are unwittingly able to fill your funnel with possible prospects.

 

Using Google Ads

Google Ads gives marketers a spectrum of campaign types and placements which helps businesses gain brand awareness. Whatever your marketing goal is, Google has the campaign type for you from Search, Display, Video, Discovery, Shopping, and Universal App. Every campaign and placement guarantees that the business has the chance to gain reach and brand awareness for your business; whether it’s in an active search or a YouTube video.

 

Leverage audiences of all intent types

Using Facebook Ads

Facebook can be a bit like a Display Network.  Users who are scrolling through these networks don’t have the same level of search intent as those using a Search Network, as they are not actively looking for a possible solution that your business may offer. This doesn’t mean it’s not a good platform to engage prospects on, it just means that Facebook users have a different intent. Both Google and Facebook prospects are essential. Facebook allows you to create custom and lookalike audiences which are very cost effective. Once you have these audience pools, you can use Google and remarket to these prospects.

 

Using Google Ads

Audiences are becoming crucial to Google Ads strategies, especially on the Search Network. Gone are the days of keyword strategies, there are now far more extensive ways to target new and existing audiences across your Google Ads Campaigns. You can leverage this audience to tailor your proposal and bid to optimize your return on investment.

 

Generate quantity and quality leads

Using Facebook Ads

Facebook allows you to convert a vast quantity leads for a moderately low cost. Facebook converts leads at a rate significantly higher than Google (9.21% compared to just 3.75%). Facebook also gives lead gen marketers the ability to convert leads at an even higher rate. Facebook’s lead gen campaigns, open up a lead form allowing possible clients to fill in their details without having to navigate to another page. That is what makes Facebook so effective.

 

Using Google Ads

Not many advertising platforms can beat the quality that comes from Google. If a person is looking up something on a Search Network, they are actively looking for an answer.  This makes each of these people a prospect for your business. But with high quality comes at a high price. This is why balancing your spend through a range of Facebook and Google Ads to bring in high-quality leads while still reaching a vast range of people.

In conclusion, both Facebook and Google are fantastic lead generating tools, but when you use them together, they are unstoppable.

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