Personalisation in E-commerce: Adapt or Become Obsolete
Why is personalisation no longer just a fancy add-on? Personalisation has become a tactical lifeline, keeping your business afloat in the cutthroat industry. Ignore it, and you might as well
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Performance VS Incidental Brand Building – The Great Debate Settled!
The digital space is a high-stakes marketing arena where every penny counts, and performance marketing is the undisputed champion. Forget the fluff of brand building; it’s time to talk raw
Your Lead Generation is OUTDATED… Here’s the Catchup
If you think cold calling and sending emails with the distinct hope that the recipients open them and suddenly fall in love with your brand and product in just a
Top Festive Email Marketing Campaigns That Drive Sales: What Makes Them Work?
The holiday season is a golden opportunity for businesses to connect with customers in a way that’s fun, engaging, and ultimately profitable. So, what makes a holiday email campaign truly
Boosting Holiday Sales with Impactful Social Media Strategies
As the festive season ramps up, businesses are looking for ways to maximise engagement and drive sales. It’s no secret that consumer spending spikes over the holidays; using social media
Compelling Calls to Action That Trap Leads
A well-crafted call to action (CTA) can be the difference between a potential lead and a missed opportunity. Whether you’re targeting B2B or B2C audiences, creating compelling CTAs that resonate
Engagement-Driven Web Design: Principles for Keeping Visitors Hooked
Web design is not just about making your website look good—it’s about creating experiences that keep users engaged and encourage them to explore. Online competition is growing fiercer, and your
Optimising for Voice Search in 2024: Key Trends and Strategies
Voice search continues to reshape how users interact with technology, and as we move through 2024, its influence is only set to grow. With advancements in natural language processing (NLP)
Optimising SEO Post Google Update
Google’s latest core updates have once again shifted the SEO landscape. The search engine has been at the forefront of prioritising quality over quantity and emphasising authentic, user-focused content. As
Essential Success Strategies for Mobile Optimisation
Mobile optimisation has become an essential strategy for businesses looking to expand their reach and improve customer engagement. As mobile device usage continues to grow, it is crucial to ensure
Talking the Talk – Mastering Voice Optimisation in 2024
You may have heard about the rise of voice search in 2024 and how it is reshaping the digital landscape, from the way we interact with our devices to the
Integrating Email Marketing with Social Media Campaigns
In the digital age, marketing success often relies on a brand’s ability to effectively integrate various channels into a unified strategy. Among these, email marketing and social media stand out
The Importance of Target Audience Research in Social Media Advertising
In the ever-evolving landscape of digital marketing, social media advertising stands out as a crucial tool for businesses aiming to reach and engage their audience effectively. However, the success of
Google’s Changing Helpful Signals
The recent announcement by Google has caused a number of search specialists to lose their minds. Google announced that their page-level ranking systems are undergoing a major change, one designed
Advanced Google Ads Techniques for the Savvy Marketer: Dive Deeper into Google Ads Strategies for Improved ROI
Managing Google Ads is challenging due to its highly intricate and competitive nature. We have gathered the best-performing Google Ad techniques for savvy marketers aiming to improve their ROI. Advanced
How SEO Powers Your Digital Marketing Success
Search Engine Optimisation – or SEO – does exactly what the name reads: optimising your platform, content or page for better visibility by a search engine, such as Google. One
The Impact of AI and Chatbots on SEO in 2024
Artificial Intelligence (AI) and chatbots are revolutionising the field of Search Engine Optimisation (SEO), bringing about significant changes in strategies and tactics for 2024. As these technologies continue to advance,
How Small Businesses Can Leverage Video Marketing in 2024
Video Marketing, a powerful tool for businesses of all sizes, holds a unique promise for small businesses. It is a chance to connect with audiences on a personal level and
How to leverage your Google Business Profile to improve your marketing
It is no secret that a number of businesses are embracing the digital age, and why wouldn’t they? The potential that Google Business Profile (or GBP) offers to businesses is
Brighten your marketing with these expert tips
Have you ever stared out in the deep blue sky and felt an ethereal sense of calm and peace, or looked at a big black SUV and imagined yourself driving
Spice up your Email Marketing with these trending tips
“Email marketing is dead” said so many unknowingly, but here at cannect we love a good horror story so we are about to share with you the importance of having
Easy steps to combat Cyber Crime
The digital age has revolutionised the way we live, almost everything that we engage in, is in some way digitally connected. But the rise in digital innovations has also brought
Threads – Industry insights into the Twiitter-Killer
The internet has been raging over the new social platform that is Threads, with many industry experts claiming that Threads could be the new replacement for Twitter. Let’s take a
Is DALL-E the new Design King?
DALL-E is another of OpenAi’s trail blazing innovations and it definitely has caught the digital world by storm. So who is DALL-E, and NO it definitely is not the robot
Lights, Camera, Conversion: Video the new virtual currency
You ever wondered how it is that infamous brands almost always manage to increase engagement with their consumers over the years? The secret to success has been before our eyes,
Elon Musk’s Twitter Blue, let’s play devil’s advocate!
Whether you’re totally new to the concept of Twitter marketing or you’ve been there, done that, one thing we know for sure is that the twittering of twitter is making
Boost your sales, what are the must-have review platforms?
So, you’re a savvy business owner! (Go YOU!). Are you ready to give your sales a major boost? Crazy question, of course, you are! Let’s dish the dirt on the
B2B or B2C, nope, it’s P2P ladies and gents!
Are you looking for a game-changing tactic to spice up your marketing action plan? Well, let us introduce you to the fabulous world of peer-to-peer (P2P) marketing. Grab a cup
Consistency keeps customers coming back
In the crazy-beautiful and competitive world of business and products and services and unique offerings, attracting new customers is important of course, BUT the kicker is retaining these existing customers,
Like a thief in the night is cybercrime. How to cover your ass(ets)!
As the world becomes more and more digital, cybercrime is becoming an increasingly serious threat. With the rise of online shopping, social media, and other online activities, there is more
No ravings fans? You’re a raving fool!
Attracting a loyal fan base is essential for any business looking to grow… THRIVE! Without a dedicated fan base, your business is missing out on loyal customers, and positive interaction
RESPOND dammit, oh no, you’ve lost a sale!
Let’s face it, customers (including ourselves) expect quick and efficient responses! RESPONSIVENESS is KEY! We are living in a time, where everything is immediate and fast-paced and customers expect instant
Your customer is speaking, are you listening?
As a business owner, you likely understand the importance of engaging with your customers and understanding their needs and wants. But are you truly listening to what they have to
I didn’t say thank you, what a fail
In the fast-paced world of business, it’s incredibly easy to get caught up in the everyday hustle and bustle and forget the small things that often make a huge impact
It’s Trending – Check It Out!
We have briefly touched on the importance of creating and maintaining your Google Business Profile listing, but now is where we take an in-depth look into the good, the bad
We live and die by our reputation – in business and in life.
What is a reputation? It’s the opinion of others about your characteristics and the way in which you conduct yourself, it’s what people say about you when you’re not in
5 Digital Marketing trends for 2023
What are the most important digital marketing trends we’ll likely see in 2023? Let’s take a look at 5 trends to look out for in 2023. This article will help
What is SEO and why is it so vital?
SEO means Search Engine Optimisation! To keep it short and sweet, if your website is optimised well, this in turn optimises your visibility online. You will rank higher on search
CLICK FRAUD – What The “CLICK” Is It!?
Also called pay-per-click fraud, this fraud is done to increase an ad hosting website’s revenue or exhaust an advertiser’s ad budget! These sneaky cybercriminals use click fraud to boost malicious
Streamline your communication with WhatsApp for your Business
All of us at the cannect digital headquarters love WHATSAPP FOR BUSINESS! It has revolutionised the way businesses interact with their customers! It has successfully secured itself a predominant position in
CONTENT MARKETING IS KING
BE RELEVANT with content marketing by cannect digital! We use Content marketing to attract and develop a specific target audience for you with the ultimate goal of creating customer engagement. By using
Do you want to know why digital marketing is so vital for small businesses?
Let us explain – what digital marketing does is it allows brands to do so much more with their resources and gives the customer the power to do business with
3 Reasons Why You Need Our Tailor-Made Marketing Action Plan To Accelerate Your Growth
Here at cannect digital, we call it “Our Success Road Map ” and we believe every business should have one, no excuses, and no exceptions. Getting results doesn’t just happen by
METAVERSE – There Is Huge Advertising Space Here If You Aren’t Using It, Are You Even Real?
METAVERSE – There is huge advertising space here if you aren’t using it, are you even real? AI and the Metaverse The Metaverse presents an entirely new space for
Algorithms Are Everything – Everything Is Algorithm Driven
Algorithms are everything – Everything is algorithm-driven! We can see them at work all over the globe. We know that they’re shaping outcomes all around us. The thing is though,
How to Improve Omnichannel Customer Experience
If you are interested in improving your customer experience and journey, look no further.With the resurgent wave after wave after wave of Covid19, it looks like the boost in online
Benefits of working with a Google Partner Agency
It Benefits you by working with a Google Partner Agency In order to get the most out of your Google Ad strategy, it is in your best interest to work
This Reely Is The Way To Go On Instagram
What are Instagram Reels? A fun, innovative, creative way to create and discover short, entertaining videos on Instagram, Reels invites you to create videos (called reels) to share with your
POPIA Compliance
As you may be aware, the new Protection of Personal Information Act (POPIA) comes into full effect from Thursday, 1 July 2021. Well, here is something you might not know
What you can NO LONGER DO in Facebook Ads Manager
I know we have briefly touched on this topic, but it really is such a HOT topic at the moment, we thought we would delve a little deeper and explain
Conversational Marketing
As you can tell by the name already, it explains a lot as soon as you read it – but if you’re wondering how it actually works, and where it
A FAIL FOR MAN U… BUT NOT FOR U!
EXTRA EXTRA… Read All about It! Something completely bizarre is happening at the moment, in a turnabout of events “the little people” are taking a stand and sticking it to
The Importance of typography in Marketing
Typography is essential in advertising because it tells the consumer what they’re reading and why it’s important to them. Typography influences how readers process information and the most successful typography
The Importance of colour in marketing
A digital marketing world in colour – colours are compelling. They can impact our feelings and even how we behave. One could say that their effect is universal. However, to
Video Marketing
One of the changes that marketers have seen in recent years is the shift from PC users to mobile devices, and NOW with the new iOS 14 update, Marketing to
Linkedin Live and It’s benefits
LinkedIn Live, you could compare it to that of Facebook or Instagram Live. This Livestreaming platform allows its users to broadcast a live video to their network and followers. Your
RETURN ON MARKETING INVESTMENT (ROMI)
Working out your ROMI using the formula helps you to measure the return on your investments in marketing. This is quite an important part of any marketing strategy as you
Cannect’s steps to shape your marketing strategy
WOW, well this is a crazy time we are living in!! Hopefully, your business has been able to adapt to the changes that have affected us all during this pandemic
