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3 Amazing Benefits of Google Ads

Google Ads are one of the most effective advertising platforms to generate leads instantly. It sounds too good to be true, but the exciting thing is…it is true!

Investing money in a Google Ads campaign can be daunting at first. However, the results will inevitably speak for themselves.

More and more businesses are choosing Google Ads as the preferred lead generating platform and here’s a few reasons you should too.

 

Instant and Long-Term Success

The key benefit of Google Ads is that it works faster than SEO.

While both SEO and Google Ads are marketing strategies used to acquire leads and generate more traffic to websites, a Google Ads campaign works much faster to get your business to Rank #1 on Google.

Google Ads are faster and effective as they:

  • Instantly give your business the opportunity to feature at the top of the first page of Google.
  • Target multiple keywords at any given time.

Investing in Google Ads does not mean you should ignore SEO and the organic approach of ranking on the first page.

SEO has long-term benefits and should be used in tandem with your Google Ads campaign for the ultimate short-term and long-term success in search results.

Simply put, Google Ads gives you the instant exposure at a cost where SEO is a long-term process involving a lot more effort in order to see results. Read more on SEO.  

 

Amplify Awareness   

According to a study run by Google and Ipsos MediaCT, Search Ads positively lift top of mind awareness by an average of 6.6%.

This means that Google Ads can boost brand awareness through impressions; those that see your ad and don’t click on it will still have your brand front of mind.

Here’s what Bao Lam, Search Ads Product Marketing Manager reveals about search ads:

Search ads reach people who are already in a highly receptive mindset. After all, they are actively searching for topics related to your business, product or service.  If your brand appears front and center in that moment, as they search, there’s a strong likelihood they’ll remember you.  

 

Measurability

One of the biggest benefits of Google Ads is measurability.

Knowing key metrics like who clicked on your ad, number of leads generated, amount of traffic sent from the Google Ad to your website, which keyword generated the most traffic and the cost per each lead are all vital components helping digital marketers understand what is working and what is not.

Google Ad campaigns are able to be adjusted until they deliver optimal results for your business.

Traditional advertising like newspapers, radio, television and billboards have their place, but they lack measurability, making it difficult to calculate ROMI (Return on Marketing Investment).

Traditional advertising can also cost significantly more than a Google Ads campaign.

 

In conclusion

Google Ads are one of the most effective advertising platforms to generate leads instantly. The key benefit of Google Ads is that it works faster than SEO.

Google Ads gives you the instant exposure at a cost where SEO is a long-term process involving lot more effort. For optimal success in lead generation short-term (Google Ads) and long-term (SEO) marketing strategies are needed.

Search Ads positively lift top of mind awareness by an average of 6.6%. One of the biggest benefits of Google Ads is measurability.

 

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