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Lights, Camera, Conversion: Video the new virtual currency

You ever wondered how it is that infamous brands almost always manage to increase engagement with their consumers over the years? The secret to success has been before our eyes, in the palm of our hands and in front of our couches the entire time!

Video provides a unique opportunity for marketers to tell the brand story, and visually capture the brand story in ways that far outweigh the influence of text. A well-thought out video marketing strategy can effectively increase engagement with consumers as the combination of visuals and audio can increase the emotional connection that consumers associate with a brand.

It is no secret that Google is the gift that keeps on giving to businesses. The Google algorithm is notoriously famous for favouring websites that include various content on their platform, including video. This presents a fruitful opportunity for individuals wishing to improve their SEO, as consumers will now spend more time on the website, which in turn improves the SEO, also enhancing the user experience.

With the decline of the influence of static imaging, we also celebrate the birth of viral trends. And what is the influence behind the viral trends? Yep! Video marketing.

Social media and video marketing are a match made in Heaven. Facebook, Instagram, and TikTok algorithms all have one thing in common, they all love video. Short videos have had unprecedented effects on increasing visibility and engagement for brands. Viral Trends are now literally a few pixels away, highlighting the influence of video, as a contender for virtual currency of the year!

Does your brand thrive off the emotional connection, or does the hype and virality of your products bring in extra bucks? If you answered yes to these questions, then you must be salivating at this point. Video marketing allows you to personalise your content the way you want it to. So whether you are a small business owner sharing your experiences with your audience regarding the journey you have had using a certain product, or Leo Messi strolling out into the training field with his new boots, either way, video can capture and express content in ways normal text cannot, allowing marketers to increase their influence in how they shape their customer journey and experience.

Do you remember that joke that resulted in a certain gentleman being unceremoniously slapped on stage? Or the daring Bester and Clyde? Of course, you do! Mobile devices have become an extension of our daily lives, as such they also account for over half of the internet’s traffic. Still, salivating? That’s great because you truly realise the impact of that opportunity on your business. So the question then becomes how do you leverage that to work for your business? Whether it is you going live on social media to promote an event or create exclusivity around your products, or you upload videos on youtube surrounding your brand or products, who knows? The possibilities stretch as far as the imagination goes, and there is no better time than now to diversify your brand offering. If you are still salivating at this point, it means you are excited about these developments as much as we are.

Come through and have a chat with the cannect crew, or schedule a free marketing strategy for more tips and tricks on how to navigate social media and bring about the best for your business.