Whether you’re totally new to the concept of Twitter marketing or you’ve been there, done that, one thing we know for sure is that the twittering of twitter is making its way to your radar and everyone else’s, and it is probably because of Elon Musk and his recent Twitter update called Twitter Blue.

Twitter has been one of the most popular social media platforms for years, and with the recent launch of Twitter Blue, many people are wondering whether it’s worth the investment. In this blog, let’s chat unbiasedly on Twitter Blue and whether it is a “Yay” or “Nay” for businesses. First, let’s talk about what Twitter Blue is. Twitter Blue is a subscription-based service that offers users additional features beyond the free version of Twitter. These features include:

1. Undo Tweet: This feature allows you to undo a tweet before it’s posted.
2. Bookmark Folders: With this feature, you can organise your saved tweets into folders for easy access.
3. Reader Mode: This feature offers a more reader-friendly experience by removing distractions such as ads and other visual elements.
4. Custom App Icons: You can customise your Twitter app icon with a variety of different options.

Ok, so now that we’ve had a brief play by play & and seemingly grasped the concept of what Twitter Blue offers, let’s dive into whether it’s worth the investment.

Yay:
1. Undo Tweet Feature: The Undo Tweet feature is incredibly useful for businesses that want to ensure that their tweets are error-free before publishing. This feature can save you from potential embarrassment and help maintain your brand’s reputation. Big thumbs up from us!
2. Bookmark Folders: Bookmark Folders can help businesses stay organised on Twitter by allowing them to group relevant tweets together. This can be particularly helpful for businesses that are active on Twitter and want to keep track of relevant tweets, smart move Mr Musk.
3. Reader Mode: Reader Mode can be particularly useful for businesses that want to use Twitter as a content consumption platform. By removing visual distractions, businesses can focus on the content they are consuming, which we feel can lead to increased productivity, always a bonus in a workplace.

Nay:
1. Cost: The biggest downside of Twitter Blue is the cost. According to MyBroadBand “The Twitter Blue subscription for web users costs R145 a month, while those who subscribe on iOS or Android will pay R200 monthly. Annual subscriptions are also available, priced at R1,519 for web users and R2,099 for Android and iOS users”, so while Twitter Blue isn’t expensive, it can add up over time, especially if you’re managing multiple Twitter accounts.
2. Limited Features: While the features offered by Twitter Blue are useful, they are limited. If you’re looking for a more robust social media management tool, there might be better options available that offer more features.
3. Audience: Twitter’s audience may not as broad as other social media platforms in South Africa, like Facebook or Instagram. This means that businesses may not see as much engagement or reach on Twitter as they would on other platforms.

To wrap it up, Twitter Blue can be a “Yay” or a “Nay” depending on your business’s needs. If you’re looking for a cost-effective way to manage your Twitter account and want access to helpful features like Undo Tweet and Bookmark Folders, then Twitter Blue is worth considering. However, if you’re looking for a more robust social media management tool or have a broader audience, then possibly Twitter Blue may not be the best fit for your business.

Ultimately, it’s up to each business to decide whether the benefits of Twitter Blue outweigh the costs.