Attracting a loyal fan base is essential for any business looking to grow… THRIVE! Without a dedicated fan base, your business is missing out on loyal customers, and positive interaction which leads to positive word-of-mouth referrals which have the tendency for a knock-on effect and that effect is increased revenue! Do you know how to go about attracting said fan base? Simple… first and foremost; 

Provide exceptional products and services and customer experience and meet the needs of your customers… capiche?

Secondly – it’s all about evoking emotions (good ones) – so when a customer hears the name of your business or brand… the mental image they get is a happy, warm & fuzzy one.

Lastly – marketing, it’s the lifeblood of your brand! When others spend less marketing themselves, you spend more – that way you’ll be seen, you’ll be front of mind, NOT them!

Marketing is a vital component in creating raving fans of your business because it helps to build your brand awareness and establish a positive image for your company. Without it, it can be difficult for potential customers to even know that your business exists, let alone become raving fans of it.

Marketing helps to attract new customers by promoting and highlighting your unique selling proposition. By communicating your benefits, you can grab the attention of and entice potential customers to try your business out for themselves, it also helps to establish a positive image for your brand because you are promoting your company’s values and mission, bear in mind consumers are looking to support businesses that stand for something and take action in what they stand for. 

Every bit of marketing you do is creating an emotional connection with your customers, to quote Seth Godin (best-selling author and dot com business executive) “What people want is the extra, the emotional bonus they get when they buy something they love”. 

When your customers feel that personal connection to your business, you have started the process of building your dedicated fan base who will become loyal to your brand and who will continue to support your business through the years.

So there you have it, if you have an exceptional product or service but you’re still not seeing raving fans yet, it’s time to get out there and start marketing your business and connecting with your customers. Just read this Forbes article on Marketing Trends You Should Not Ignore When Crafting Your 2023 Marketing Plan!