One of the changes that marketers have seen in recent years is the shift from PC users to mobile devices, and NOW with the new iOS 14 update, Marketing to Iphone users is going to get messy! Retargeting consumers with this update is going to be very tricky (if you aren’t sure what retargeting is – it allows the marketer to advertise to groups of visitors to your ad /website based on the specific actions they took when they saw /visited it.) Well this upgrade means that we as marketers can no longer see who has clicked on our ads and can no longer retarget these individuals, so in light of this, marketers have had to change tactics to suit the compatibility of both a small mobile screen AND these new updates: ENTER… you guessed it VIDEO, the IOS 14 proof loophole and video presents the same info in a way that works spot on, regardless of the device!
Video marketing is quite possibly one of the most important marketing trends today.
According to research undertaken by Moray Digital in the UK
These numbers show the importance of incorporating video into your digital marketing strategy in 2021:
- 70% of consumers say that they have shared a brand’s video
- 72% of businesses say that video has improved their conversion rate
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
- 65% of executives visit the marketer’s website, and 39% call a vendor after viewing a video
Video is one of the most versatile ways to get your audience to know you, to trust you and to engage with you. You’re able to build a real connection with your audience via video.
At present, it is the most popular way customers want to learn about new products and how marketers want to showcase their new products.
Don’t just think of YouTube. There are just so many ways to explore and create content for your video marketing.
You can create a video post for Facebook, Instagram or Linkedin Too, or perhaps even start a live broadcast?
If your business includes video marketing in its strategy, you are much more likely to drive organic search results. Think about it, put yourself in the consumer’s shoes. Do you find video content more appealing and compelling? So do they, and BONUS, so does Google; that is why they will push pages higher in their rankings if they include videos.
With our professional, innovative, crazy cool in-house video tech and content creating team, we will have your video marketing strategy ready to blow your consumers away and drive that traffic straight to your door!
