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Brand Collaboration

The Importance Of Brand Collaboration

Brands coming together to work on a certain campaign have been a strategy used widely throughout all industries. The main purpose is to drive profit in but simultaneously creating awareness for both brands. It’s a very beneficial PR strategy. To elaborate further, a brand can be a tangible, visible business and it can also be a person/group of people e.g. celebrities. An example of a good collaboration is Cell C and Bonang Matheba. Now not all brands can be compatible…

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instagram stories

USING INSTAGRAM STORIES FOR BUSINESS

Instagram is one of the most used social media platform in the world. Having an active Instagram account for a business can benefit it in more ways than one. Before we get into how you could use the Instagram stories here is what you need to know about this awesome feature. • They are in a chronological order (from earlier to latest). • The content posted cannot be liked but people can reply or comment on them by sending you…

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Social Media Advertising

SOCIAL MEDIA ADS AND BRAND IDENTITY

The importance of the correlation in your social media adverts and your brand identity should be visible through out all the campaigns. The role social media plays in this era does not even need to be discuss therefore every business should use it to its advantage to promote and advertise products, services or just to simply raise awareness about the business and while doing all that the business should understand properly who their target market is why that specific audience…

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social media marketing

The Epitome of Social Media Marketing

There are over 500 million active users on Facebook and all of them have entered personal information about themselves like where they love, their age, gender, interest and a ton more. This then helps advertisers identify their desired target market for their advertisement and tailor their messages in line with what the audience wants to hear or see. The good thing about Facebook ads dashboard is that is gives you all the projective information on how effective your ads will…

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cannect digital

5 TIPS ON HOW TO CREATE AN IMPOSSIBLE TO IGNORE NEWSLETTER

5 TIPS ON HOW TO CREATE AN IMPOSSIBLE TO IGNORE NEWSLETTER   Choose a Newsletter host There are a number of newsletter hosting that you can choose from & they all have their own differences. Personally, I use Campaign Monitor because it’s a friendly interface and it has the best newsletter templates that you can choose from. Create an attractive or tempting reason to join your newsletter list This can be a form of a one-time discount, People want to…

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